Briefing
SRT is a company founded in 1999 that provides direct labor services in the field of civil engineering and mechanical metal. It covers the fields of construction service execution, mechanical assembly and general repairs. Civil, piping, metallic structure, and maintenance in general.
The brand
The challenge of this project was to reformulate the company's identity, as the previous one was very amateurish and did not adequately convey its values and real potential. A new identity was then developed, which now communicates better with your customers.
Words key to the concept
CONSERVATIVE | RIPE | CURRENT | STABLE | MODERN | LITTLE | SIMPLE | INDUSTRIAL | WOULD BE | STANDARDIZED
Color palette
A color palette based on the engineering segment was developed. These colors represent: security, seriousness and commitment.
A shade of green was added to represent the cleaning sector and align with the company's socio-environmental values.
