Briefing
Paulo Costa is a professional who works as a personal trainer, assessing your clients' strengths and weaknesses to create personalized training plans. He will offer physical and mental guidance and monitor regularly check your students' progress. In the future, it will offer online training sales and consultancy.
The brand
Paulo Costa is a professional who works as a personal trainer.
He offers physical, mental guidance and regularly monitors progress of your students.
The brand's objective is to convey the idea of strength, growth, expansion and overcoming limits.
Words key to the concept
DISCREET | MATURE | ACADEMIC | STABLE | BASIC | AGGRESSIVE | SERIOUS | ELEGANT | MODERN
Color patette
A palette was developed segment-based color fitness and sports.
The color orange represents: enthusiasm, energy, confidence and adventure.
The black color represents: strength and elegance.
The gray color aims to bring neutrality and seriousness to the project.
