Briefing
Colutions Group is a Boston-based company that provides branding consultancy for small and medium entrepreneurs. Its focus is mainly to support the small business communities that do not have the resources and are trying to establish themselves in their market. Its name represents the junction of two words: consulting and solutions which means “consulting solutions.” To serve all areas of branding consultancy through the discovery of solutions. Colutions is formed by a team of professionals passionate about creating and innovating solutions through the development of brands.
The brand
For this project, we thought of a visual identity: young, modern and that conveys the idea of a united and multidisciplinary team, ready to serve a very diverse audience, with people from different nationalities and cultures. In order not to be more prominent than the own company name, we use integrated naming, simple elements, in a minimalist way.
Words key to the concept
MODERN / ADVENTUROUS / CURRENT / NERD / DREAMER / MINIMALIST
Color palette
For this palette we select colors that transmit the idea of youth, union, diversity and multidisciplinarity. Essential concepts for the purpose of the brand.
