Briefing
The electric bass course is a project conceived by music teacher Elizeu Custódio. Elizeu has been a professional musician and teacher for over 25 years. To update to the current format of online courses, he decided to create this project, thus being able to use the resources of the platforms present on the internet to share his knowledge with a much larger number of students.
The brand
In order to create prominence on the internet and especially on social networks, a visual identity with very vibrant and modern applications, to create greater differentiation from other courses in the segment available on the market today. The elements that make up the entire visual scheme have as a proposal to transmit the idea of energy, practice and musical inspiration.
Words key to the concept
CURRENT / STANDARDIZED / IDEALISTIC / MODERN / DREAMER / MULTI-FACETED
Color palette
A color palette was developed for this identity based on orange color. It is a color that stimulates, inspires and brings a more focused impulse to the practice. Orange transmits energy, it brings a feeling that Tpeople can develop an action.
