Briefing
Kolob is an insurance brokerage founded a year ago but the partner/owner has more 10 years of experience in the market. Her mission is to work with transparency, honesty, focused on quality service to our policyholders. She works in all fields such as: auto, residence, equity, health, dental, life and etc. The project's objective was to create a striking visual identity to attract more clients and stand out in the insurance market.
The brand
Aiming to highlight the company among its large number of competitors in the region where it operates, a modern concept was created, through a theme that goes beyond the conventional in the insurance segment and striking, with colors and elements that beyond to convey the right sensations, they reinforce the meaning of the brand name.
Words key to the concept
SERIOUS / REFINED / STANDARDIZED / CURRENT / MODERN
Color palette
Through a study of segment, analysis of competitors and inspiration in the universe to which the name of the company belongs, was developed this palette of exclusive colors.
